Posts By: Lauren Proctor

Verizon and iPhone Won’t Join Forces Anytime Soon: How We Know

by Lauren Proctor • October 20, 2009

via marco.org This is Verizon’s new ad. They call it “iDon’t” but here’s what it does mean: 1. Verizon is investing in the Android. 2. They probably wouldn’t iDon’t the iPhone if they were even considering partnering with Apple. The dream of having an iPhone with what most people think is the most reliable carrier […]


Not Quite the Future of Advertising

by Lauren Proctor • October 20, 2009

via brandfreak.com Microsoft may look progressive for having sponsored a commercial free “Family Guy” but all this means is that viewers will see a commercial of a different breed. You won’t see a 30 second break but McFarlene had to write in a thing or two about Windows 7. So is this the future of […]


Acceleration: Will Facebook Be Around in Five, Ten, Even Twenty Years?

by Lauren Proctor • October 19, 2009

CASES FOR FACEBOOK'S FUTURE 1. The future of social networking seems to be all about mobile.  Facebook's updated mobile app is quite effective, proving that perhaps Facebook has the resources and wherewithal to adapt as this trend becomes more ubiquitous. 2. Of course some Facebook apps are meaningless, but there's no doubt that they add […]


How Nonsense Sharpens the Intellect – NYTimes.com

by Lauren Proctor • October 11, 2009

Great article in the New York Times about how evaluating anomalies increases activity in the ventral part of the anterior cingulate cortex, where a lot of problem solving takes place:   …Still, the new research supports what many experimental artists, habitual travelers and other novel seekers have always insisted: at least some of the time, […]


New Music Software Predicts The Hits : NPR

by Lauren Proctor • October 10, 2009

October 12, 2009 – Many of us like to believe that there’s a little magic behind the making of a hit single. Take a song like “I Gotta Feeling” by The Black Eyed Peas. That’s a good song, judging by sales: It’s on top of the Billboard pop chart. David Meredith, CEO of Music Intelligence […]


What’s on my nightstand: 5 Marketing Books for Fall Reading

by Lauren Proctor • October 8, 2009

What’s on my nightstand: 5 Marketing Books for Fall Reading Ann Handley (MarketingProfs) openforum.com Ann Handley adds a few reads to my list… 1. I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss 2. The New Community Rules: Marketing and the Social […]


America’s Most Expensive Cities – Forbes.com

by Lauren Proctor • October 8, 2009

The List (Click to see a sampling of prices in each) 10. Washington, D.C. 9. Houston, Texas 8. Boston, Mass. 7. Chicago, Ill. 6. Miami, Fla. 5. Honolulu, Hawaii 4. San Francisco, Calif. 3. White Plains, N.Y. 2. Los Angeles, Calif. 1. New York, N.Y. via forbes.com Raise your hands up for New York.


The New FTC Rules; I’m All For Them

by Lauren Proctor • October 7, 2009

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to […]


Facebook Now Tracks How Happy Americans Are | The Blog Herald

by Lauren Proctor • October 7, 2009

via blogherald.com Facebook’s Gross National Happiness Index (http://apps.facebook.com/usa_gnh/) now tracks the nation’s happiness. By tracking the usage of words with both positive and negative connotations in our status updates, Facebook gets a sense of our state of mind. I suppose we can track just about anything these days. How long it will take before people […]