Yesterday at the I/O developer conference, Google announced planned improvements for the future of Google TV. In addition to offering more second-screen support, Google plans to expand their Play marketplace to include an extended library of movies and television shows.
In other words, so far Google seems to be attacking TV with an approach similar to Vudu, Amazon, iTunes, and who knows who else. While it’s nice to know the entertainment library available to cord cutters is inevitably expanding, this fragmentation of availability should create an interesting dynamic moving forward.
I’ve been fairly silent on my blog lately, partly because it’s time to scale my social media marketing business. (I’m in that insane phase where I need more talent to streamline my work.) I’ve also been busy with a project for Bedrocket Media Ventures.
In case you haven’t heard, Bedrocket enlisted me two months ago to create a marketing and insights platform on top of YouTube. It’s been a wonderful ride so far, and every day as I envision new features I believe I’m exactly where I want to be.
Working in a fairly new field, I’m pushing the limits of what’s been done before to discover what’s possible. Can I mine prospective customers’ social streams, for example, to rank their affinity to a specific niche and predict how receptive they will to becoming a brand advocate? What else can I find out about them, and how can I frame my messaging to them to create the most excitement about what I’m presenting?
Tumblr announced a one dollar highlighted post feature into the fold of their blogging platform a few weeks ago, but now it seems Facebook is following in their footsteps. The social network is experimenting with $2 highlighted posts that let regular users buy increased visibility in friend’s Facebook newsfeeds with one simple payment.
(Note, this should not be confused with Facebook’s pinned or highlighted posts for brand pages. This feature for brand pages is free, and it allows page admins to anchor posts in the upper left-hand corner of the timeline for a few days. You’ll also see a tiny orange flag that demarcates these pinned posts, but what we’re talking about here is a feature Facebook is testing for regular members of Facebook.)
Under normal circumstances, the only way for people to make sure your posts earn maximum visibility in friends’ newsfeeds is to collect a significant number of likes and comments on a given post. This algorithm helps Facebook surface relevant quality content, but apparently if you’re not interesting or interactive enough, highlighted posts means money will get you visibility too.
It’s an interesting approach, and I can think of more than a few friends who would use this feature to announce important life events. On the other hand, as a light Facebook user from a personal perspective, I can’t imagine purchasing people’s attention like that.
If you’re a holdout on the importance of content marketing, perhaps the latest buzz about Amazon will convince you otherwise. According to GigaOm:
The Daily cites unidentified “multiple sources in the Seattle area” who say Amazon plans to launch three blogs: one “designed to compete in the tech news space with websites like Gizmodo and The Verge” that would be “populated with unbiased reviews that would link back to Amazon’s retail site,” one on “film, comics, TV and other geek-related activities” and one on “the emerging market of mobile phone photography apps.”