Increase the Power of Like with Facebook’s Holy Grail, Conversation

Are you one of the many marketers discouraged by the fact that only 16 percent of the people who like your page on Facebook are actually seeing your posts? You’re not alone, and believe it or not there’s hope beyond the scope of paying Facebook for increased visibility.

According to a study by Edgerank, the key to increased reach on Facebook is conversation. The firm found that every comment a Facebook post generates results in 14.678 clicks, which in turn translates to much more visibility (because not everyone who sees a post clicks on it). From an advertising perspective, this might cost you seven bucks on the Facebook platform.

This is four times more clicks than a Facebook post like, meaning the holy grail of Facebook engagement requires more than encouraging the click of a button. So how do you take this knowledge and apply it to your page for increased visibility and conversions?

Continue Reading

6 Steps to Social Commerce Success

Social commerce has earned plenty of buzz lately, so we brought in internet marketer Andras Deak to get his perspective on social commerce opportunities in affiliate marketing. Enjoy this article and watch for more on the subject, as social commerce has been something I’ve been wrestling with as of late.

Social Commerce is defined as the method of providing goods and services for the consumption of the general public through social. For a product or service to be successful in an increasingly connected world, it needs a network of customers who are either devoted to the goods/services rendered or need the said goods and services. There are different ways of building a network of customers which includes word of mouth and the internet.

Building a customer base by word of mouth means to spread information pertaining to a product from one person to another; this occurs when users of such items rave about a product or service to a potential customer. This kind of word of mouth has been in existence since the formation of commerce.
Continue Reading

Social Media Marketing and the Magic of Moving People

People can sometimes seem completely unpredictable, but if there’s one thing I know, it’s this: The Internet makes possible events we could have never imagined. Take Caine’s Arcade, for example. Pieces of cardboard create a whole new universe in East LA, and through the power of Facebook and video, young Caine is now somewhat of a celebrity.

Keep watching for the extraordinary value of the Play Pass, as well as the security measures Caine uses to protect people from forging the fun passes. Oh, and the part where Caine turns famous with a simple Facebook event. That’s pretty cool too.

I love my job.

Continue Reading

How to Make a Successful Marketing Video Presentation: 5 Must-Know Tips for the Presenter

The following is a guest post from Sam, a contributing writer for the conversion optimization service Invesp, a company that helps people identify ways to improve their site in order to facilitate more completed sales.

Creating an effective marketing presentation, especially on video, doesn’t have to be a difficult task. By following a handful of guidelines, you can easily develop the video presentation skills necessary in making a marketing tool that is focused and powerful; one that would leave your audience in awe.

Tip #1: Stay Focused on the Subject

There is a need to emphasize the word “focused” as this is needed in delivering your message to audiences online. After all, how many video presentations have you seen or heard where you wished the speaker would “get to the point” already? Keep in mind that most of the video presentations that flopped didn’t know how to drive straight to the point, hence, it is important to establish rapport with your customer from the first second of your presentation.
Continue Reading

Midweek Reads: Inbound Marketing, Facebook Breakups, & Social Search

Excellent read with thought provoking points: The six pillars of understanding the psychology of social commerce.

When Facebook first announce the switch to Timeline for pages I thought the date sounded far away. Alas, here we all are, a couple days into Timeline and into April. Where does the time go? In honor of time, here are a few of my favorite recent quick reads:

The 2012 Local Consumer Review Survey is chock full of great statistics to validate digital and social media efforts.

  • 72 percent of customers trust customer reviews as much as personal recommendations.
  • 65 percent of customers said they read between two and ten reviews to get a sense of a product or business. Just seven percent of customers read more than 20 reviews.

Is social search Facebook’s next frontier?

Finally, in case you the time ever arises when you may need to control a airplane of some kind, the knowledge you decipher from this 9,000 word piece describing the intricacies of every control will most definitely help.

According to Facebook data analysis breakups abound on April 2nd and couples tend to get together around Christmas and Valentines day.

Infographic: The Inbound Marketing Explosion

Ever wonder why inbound marketing is exploding? According to a new inforgraphic from Hubspot and Google Plus, the cost of acquiring a lead through inbound marketing is less than half of outbound marketing acquisition costs. Not only that, but inbound marketing leads tend to be more abundant.

Research shows that targeted landing pages, social media communities, and robust blogs all point to an increase in leads. No wonder almost half of companies are spending more money on social media, SEO, blogs and email marketing in 2012.

Continue Reading

How to Monitor Your Website’s Uptime

Website uptime monitoring has become a subject in almost every website maintenance article on the web, and rightfully so since it truly is a significant part of successfully maintaining a website. Most times, webmasters will find problems in one of their sites as it experiences downtime.

A downtime is the duration that a website is inaccessible to traffic and does not perform what it should to earn profits for on online business. Therefore, a downtime is synonymous to a profit loss. Meanwhile, it is the duty of a webmaster to ensure that all his sites are up and running, performing as they should and earning profits for the business. The only thing about having multiple sites is that it is impossible to monitor them without employing external help.
Continue Reading

Digital and Social Media Statistics: March 2012

Hard to believe it’s the end of yet another month, and time to break out the third annual edition of social media marketing statistics. If the list below isn’t enough, grab your dose of January and February stats here:

January Internet Marketing and Social Media Stats – Stats on social video, social media spending, Facebook impressions, and mobile conversions

February Digital & Social Media Stats – Featuring user engagement, Facebook users, tweets per second and more, every 60 seconds on the web, and more.
Continue Reading

1234567891011