Turn your audience into engaged fans with branded content
As the Internet turns traditions inside out, businesses are acting more like media companies to earn exposure and connect with consumers online. Spending on branded content was at an all-time high in 2011, with almost half of companies slated to increase their content budgets in 2012. As Seth Godin put it, “content marketing is the only marketing left.”
If you want a blog, white paper, ebook, or content strategy that builds your reputation and helps you increase your customer base, I can help. As a former journalist turned Internet marketer, I create branded content that increases revenues and builds relationships with your customers throughout the decision-making process.
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Reach Your Customers Everywhere
By 2015 the number of people with online Internet access is expected to increase to 2.5 billion. More of these users will connect to the Internet via mobile devices than on desktops, and more than ever, the Internet will serve as a source for forming opinions about the products we purchase.
Whenever I create content for your brand I look for these kinds of behavioral trends and statistics (both globally and within your sector) to optimize your brand voice and connect with your customer base in meaningful ways.
This is the kind of foresight that helps your branded content pay off for years to come.
High-Quality Content
As a former Journalist, the written word is my craft. This means your company’s blog posts or white papers aren’t just blog posts or white papers. They’re highly coveted works created with care and intended to make a difference. My content aims to inform and inspire, and even though it comes from me, it’s written in the voice of your brand.
That’s the beauty of this process. This isn’t just about pumping out content for search engine rankings and mediocrity. This is about standing out in the crowd to emerge as a leader across digital channels.
From the Mind of a Digital Marketer
Rather than create content and let it sit, I can coordinate with your in-house marketing efforts to create a content marketing strategy that makes sense for your business. This is where factors like shareability, viral seeding, and influencer networks come into play.
This isn’t content for the sake of content. It’s content created with a specific business objective in mind.
Designed for Measurability
The beauty of the Internet is in its ability to capture user actions and reactions as they move through a website or social network. Customers vote with their browsing habits, and as a result we can measure the effectiveness of our efforts with metrics like reach, engagement, consumer sentiment and more.
We take these metrics and turn them into actionable insights to help your business gain momentum across digital channels.
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How We Get Started
I usually start the process by researching your brand. Then we hold a brainstorming meeting to nail down your goals and priorities.
We can meet as often or infrequently as you wish to brainstorm ideas, shape the content marketing plan, and hone in on a brand voice that works for you.
On a predetermined schedule, I will present a series of insights and analysis that measures the impact of branded content across digital channels.