Ever wonder why inbound marketing is exploding? According to a new inforgraphic from Hubspot and Google Plus, the cost of acquiring a lead through inbound marketing is less than half of outbound marketing acquisition costs. Not only that, but inbound marketing leads tend to be more abundant.
Research shows that targeted landing pages, social media communities, and robust blogs all point to an increase in leads. No wonder almost half of companies are spending more money on social media, SEO, blogs and email marketing in 2012.