By now we can practically count the number of marketers who have predicted a rise of social search, but Syncapse CEO Michael Scissons is taking the prophecy a step further. Social search will soon become the main mechanism for finding products, he predicts in a recent Forbes article.
Michael is bullish about Facebook social search and believes it has much more potential than Google to ally information about products and places (and hence where to shop). Google’s announcement of improvements to Google’s semantic capabilities, notwithstanding, Facebook will become the main ecommerce search engine.
The current state of Facebook’s search engine makes this prediction awfully difficult to believe for the near future. Still, the power of social (where internet users spend a large chunk of their time online) is indisputable. The second Facebook figures out the search component will be undoubtedly important to the entire web.