Every time I read another eye tracking or site optimization study I’m shocked by how designers and coders can effectively engineer user experience (either intentionally or unintentionally). That’s why I’m sharing a couple recent reads that are both quick to implement and shockingly effective.
It’s been a bit since I’ve seen any independent testing data on the use of actionable link anchor text (outside of my own), so I thought I’d share the results of a Marketing Sherpa experiment performed with their newsletter readers. The goal was to find out if the wording used in hyperlinks could make a difference in click through rates.
The answer is yes. They found that the right two or three “click” link words can lift click through rates by more than 8%.
Here are the results:
- “Click to continue”: 8.53%
- “Continue to article”: 3.3%
- “Read more”: (-)1.8%
UX Movement says explains the science of right-side calls to action with the Gutenberg Diagram.
You must be logged in to post a comment.