A series of facts and figures from a BlogHer survey shows women influence a large percentage of the consumer economy (U.S. Census puts this figure at 85%). Some of their biggest contributors to the decision making process? Blogs (87%) and social media.
According to the 2012 Women and Social Media BlogHer Survey released last week, 54% of women reported that they made a purchase because of information they found on Facebook.
With a valuation of $100bn (as of private purchases this month) there is no doubt the social networking site has become the main road on the information highway. U.S. users spend at least 30 minutes per visit there (as of 2011).
However, like drivers in cars, people on Facebook are on that information highway to reach their friends and family. (BlogHer survey respondents reported their top reasons for being on Facebook are: to stay up to date with friends and family, and to have fun.)
And therein lies the challenge for brands: How to catch Facebook users’ attention without impeding on personal recreation?
Keep reading for more stats.
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