Increase revenues and exposure through social media marketing.

Creating and refining a social media strategy to build your business

US Twitter Map

 Evidence shows the cost of acquiring fans and followers on social media is only going up. At the same time advertising rates on social platforms are skyrocketing, meaning the businesses who jump into social sooner rather than later have the greatest opportunity for success across digital channels.I have more than three years experience running the content marketing strategies and social properties for small and medium-sized businesses, and now I want to help your company create and refine a social marketing strategy integrated with your business goals.In other words, I don’t just get you fans and followers for the sake of fans and followers. I’ll turn these fans and followers into leads, customers, and real-life money making opportunities.

What We Can Do For You

Facebook
  • Page Management
  • Fan Acquisition Strategies
  • Custom Facebook Tabs

 Twitter
  • Twitter Management
  • Organic Follower Growth
  • Twitter Chats

 Blogging
  • High Quality Content Creation.
  • Aligned with Business Objectives
  • A hub for your social properties.

 LinkedIn
  • Company Page Creation
  • Company Page Management
  • LinkedIn Advertising
Google+
  • Page Creation
  • Google+ Page Management
  • Build Your Presence

 Tumblr

  • Microblog Creation
  • Tumblr Management
  • Striking Content Strategies

 Pinterest

  • Page Creation
  • Curating Content Aligned with Company Values
  • Attract People to Your Site

 Other Emerging Platforms

  • A Pulse on What’s Next
  • Strategy that Fit Your Brand
  • Measurable Results

Basic Training

We create a social media strategy that allows you to increase your digital footprint and drive more sales through social media. Let us create a customized training program to accelerate your understanding of digital marketing and social media. After your session you will be familiar with and will have created:

A Twitter Account

  • A strategic plan for # and @ communications on Twitter
  • Understand how to easily upload pictures on Twitter
  • Be able to use Twitter on your smartphone or PDA
  • Be familiar with influence metric services like Klout and the terms #FF, Mentions and Direct Messaging
  • Use HootSuite and learn about other applications to easily manage your Twitter account

Create an Individual and/or Company LinkedIn Profile

  • Have an expanded profile on LinkedIn
  • Upload a current picture
  • Attach your website to LinkedIn
  • Link your Twitter updates with LinkedIn
  • Subscribe to five groups
  • Follow five companies
  • Post a valuable discussion update
  • Give one recommendation

WordPress, Facebook, Google+, Pinterest and other social platforms are also available on request.

[/one_half]

Industry Benchmarking

We help clients understand their customers’ decision-making process, turning digital behavior and adoption patterns into action with a digital media roadmap.

  • Industry Benchmarking – Our digital footprint analysis and social media audits provide you with a realistic look at where you are versus where you want to go.
  • User Experience Modeling – We use engagement mapping to determine consumer behaviors to optimize your brand communications.
  • Digital Media Best Practices – We construct and educate professionals on brand guidelines for the digital space.
[divider] [/divider]

Advanced Social Media Training

If you already have a social media presence but you’re struggling to gain momentum around or build leads, we can help. During our training sessions we will identify growth opportunities to supercharge the power and impact of your social presence. Some examples of the sessions we offer include:

  • Content marketing plans. We teach you how to leverage the content your brand is already creating to build social media buzz.
  • Social media marketing ideation. We teach you the fundamentals of a successful social media marketing campaign.
  • Social media measurement. This intensive session gives you the tools you need to track social media leads from Twitter straight to checkout.
  • Social Media Integration. Learn the most efficient way to integrate social media across your existing marketing channels.

[divider] [/divider]

How Consulting Works

Hourly, 1/2 Day, or Full Day Sessions

High velocity hourly sessions give us the opportunity to zero in on a specific piece of your digital strategy to optimize your social presence. Hourly sessions are conducted on the phone, in person, or via screencast or screenshare service.
Most of my half-day sessions are conducted in person for the purpose of getting individuals or an entire team started on social media marketing. Intermediate to advanced sessions are also available. Please contact me for details.
Full day social media consulting sessions are in person interactive seminars and workshops designed to advance social marketing strategy. As one New York State hospital employee put it, “Lauren got me interested and inspired about a topic that was alien to me.”

Sign Up Now

 

[divider] [/divider]

 

Principles for How We Operate

Business Savvy

We take the time to get to know your industry and apply that knowledge to increase visibility and thought leadership across digital channels. This isn’t a standalone strategy. It’s an approach that makes sense for your business operations and brand personality.

Measurable Momentum

Want to know how many people participate in the conversation about your brand? Ready to measure their sentiment and use their social signals as a means for optimizing your business practices? Our metrics help us turn customer reactions into actionable insights for your brand.

Round-the-Clock Mentality

Social media buzz never shuts down, and so we don’t punch out either. Our 24 hour social media alerts option ensures you’re both ready and responsive if something comes up that requires immediate attention.