Fancy meeting you here!

Hiya. I’m Lauren Proctor. Some people call me LP.

In the business of curiosity…

I’m one of the lucky one’s whose work is play. I’ve been running a digital agency called Storyworlding out of NYC for about a decade. We are obsessed with fashion, luxury, and the hospitality industries. Our team has had the pleasure of working with businesses such as L2 Inc (now Gartner Marketing), American Express, Virgin Airlines, LOFT, Univision, Fabletics, Jain, BenchMade Modern, and a number of fashion and luxury brands.

I’m adventurous and playful, but in a systematic way. 

Some of my current passion projects include:

• Retail Media Labs – A decentralized e-commerce platform.
• Internet Marketing Gold – A science-based SEO mastermind community dedicated to testing and reverse engineering the Google search algorithm. I’m honored to work alongside world renowned SEOs such as Kyle Roof, Ted Kubaitis, and Lee Witcher.