About Lauren Proctor

Digital Marketer, Lauren Proctor, on a rooftop in New York City


I am an NYC-based marketer and entrepreneur fresh off the boat of digital nomadism.

I sleep in late, love my work with clients, and focus on my latest startup, By Bartenders. We bring the best bartenders in the world together with artists to create limited edition bottled cocktails coupled with immersive transformational experiences.


Every once in awhile I have the honor of speaking at events. People are polite enough to remember me years later, even if we cross paths again in different countries. It’s an honor that they listened, and I’m in awe of their generous compliments about the impact the presentation had on their life.

So far I’ve spoken in 12 countries with some of my favorite venues being SXSW in Austin and a conference on the future of work at the United Nations in Geneva.

Before now…

I lived in Europe and Southeast Asia. According to my Spotify playlist, I listened to music in 40 countries during that 4 year stint. I dedicated most of my life then to helping companies and governments attract high-calibre, international tech talent.

When I lived in Europe, I fell in love with F&B and got an incredible knowledge base about bars and bartending from the founding team of Whisper Sister. They are shining examples of what it means to work hard and only invest your time in endeavors if you intend to be the very best. 

Before moving abroad, I co-founded a marketing platform that did $8MM in revenue before getting acquired by Twitter (all in less than one year). We worked with New York Times, GAP, Paramount Pictures, Herschel, and a roster brands you might have heard of.

I used to get paid to figure out why videos go viral on YouTube. Before that, I was the third employee at Scott Galloways’ L2 Inc (now Gartner Marketing). We ranked luxury brands’ digital acumen from Genius to Feeble & then helped them improve with a membership model.

A long time ago, I was a Division I softball player at a Top 20 ranked progam. I played under an NCAA Hall of Famer coach who taught me integrity and incredible work ethic.

She turned me into a 2x ESPN Academic All-American softball player & LOWE’S athlete of the year. After that, I went on to become an Assistant softball coach at Columbia University and then again at Fairleigh Dickinson University.

I spent a stint at Oxford but ventured to London way too much. It learned I needed to be in a big city. I ended up pursuing my MA on the internet’s effects on community and brand badging at NYU’s Gallatin School of Inidividualized Studies in New York.

Someone gave me a life-sized stuffed mermaid when I was a kid. I used to pretend my name was Brian (for Brian Wilson of the Beach Boys) and save her from imaginary peril. 

I believe…

Today’s greatest act of heroism is marked by a full heart and full-fledged commitment to dive in and keep going. 

Life is meant to be a beautiful adventure. The new luxury is the act of carving out a corner of culture. This is best done by developing a sense of taste and desire. 

Food is best when it is spicy and the best cocktails are often smoky. 

There’s nothing like sailing at a beam reach toward the Statue of Liberty on a Friday afternoon. Unless, of course, you think about what it’s like to enjoy an outdoor summer dinner with friends as the light twinkles against the buildings in New York City.