All About Interaction: How to Maximize Your Digital Marketing

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Today we have the pleasure of hearing from Jayvee Saldana of The CEO Magazine, a business magazine aimed at the high level executive. Enjoy the article and let you hands on an online copy now.

Marketing to today’s customers is all about interaction. Thanks to the Internet and constant access to information, people want to feel connected to both their friends and their businesses. As a busy CEO or top executive, you might not think you have the time to develop a proper digital marketing department and instead waste time with traditional marketing routes like print and radio ads. While those are still viable options for smaller markets, as a company you should be thinking globally. Building a brand involves utilizing the latest technology to reach a vast audience, and digital marketing can help you achieve that goal. The following offers a few ways to maximize your digital marketing strategies.

Information Generation

The millennials are an interesting bunch. They value quick access to easily identified information. With shorter attention spans and the Internet at their fingertips, people today need to know what’s going on 24/7. Your company can use this to its advantage by focusing on digital marketing via apps and other techno-friendly content. Hiring a web developer to make your website mobile-compatible is just the first step. Creating apps for your company and certain aspects of it will encourage people to visit and stay on your company’s website, which in turn garners a broader customer base. With instant access to your company’s website, people will become interested in learning more about your company.

Fabulous Prizes

Digital marketing opens up a whole new avenue for giving away free stuff, and everyone likes free stuff. Whether you’re a toilet paper manufacturer or an insurance company, you can offer inexpensive giveaways using digital media to reach a broad and diverse audience. Marketing is all about keeping a solid clientele while branching out into new neighborhoods. A variety of impressive technology exists to make contests and prizes easy, affordable and lucrative. Thanks to the portability of digital marketing on phones, tablets and digital billboards, you’ll be able to reach new people and entice them in with quick and easy contests.

Social Media Outlets

Do you ever wonder how effective social media really is? After all, sites like Facebook and Twitter can’t really be that influential, right? It turns out, they can and are that influential. According to Syncapse, each “Like” your company’s Facebook page receives will generate around $174, which is a 28% increase in just three years. Considering that operating a Facebook page is free for basic features, that means honing those social media skills could be quite lucrative. If you really don’t have time to manage a Facebook page or Twitter account, then hire someone to do it for you. You’ll recover any investment you make with a few simple Likes.

Interacting with customers means speaking to them where they are, and these days, people are online all the time. Reaching out to them through digital marketing guarantees your success as a business, and developing the right programs ensures that you stay viable in an ever-changing market. You might think you’re too busy to deal with digital technology, but if you want your business to stay ahead of the competition, then you’ll spend some time exploring social media innovations. With Facebook proving that more online exposure yields monetary rewards, your company can’t afford for you to avoid digital marketing.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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