Benevolence as Good Business

Edward Sharpe and the Magnetic Zeros just released their new album “Up From Below” and gave profits to the Gulu Widows Group of Uganda so that they could start a farm to sustain their community. After the first harvest the women performed one of the band’s songs “Home” just to say thank you.

Kind of a cool release model, and one that just confirms that benevolence is in fact good business.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

Leave a comment

Your email address will not be published. Required fields are marked *