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Notes From Neil Patel’s Advanced SEO Summit 2017

Day one of Advanced SEO Summit was packed with useful tips and tricks to ranking websites in 2017 and beyond. We heard from some of the greatest minds in SEO right now, from Brian Dean to Glen Allsopp and a few more. Here are a few of the most important takeaways from the day…

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When it comes to web analytics, bounce rate (aka when visitors land on your site and then leave) is a lot like a golf score. The lower it is the happier you are. If you have a normal, well-working website your bounce rate should be below 50%. If you are seeing higher bounce rates your site is suffering for two reasons.
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As per usual, I had 62 tabs open in Chrome, fluttering about from one article to another, following the link trail that is the endless pursuit of knowledge. Tabs have a way of reproducing like that. When they do I tend to get lost in the whimsy of content hurricanes.

An article about pre-screening engineering talent paves the way for a blog post about machine learning algorithms and then a Wikipedia page about some theory I know I should know but have to look up just in case someone asks at some point in time.

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We met just before the Perseid Meteor showers and I fell in love with you when they peaked.

Not long after we met I lost a mother figure. I pulled out my phone when we separated for the night and read the text. All I wanted was you. Somehow you had service even though you were already underground and you came back to meet me. I remember sitting on a ledge at the edge of a building, crying. You beside me, patient and warm.
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I believe that in the future more and more people will work for themselves. Many of these indivuals will use the Internet to create location independent businesses. This creates a landscape where anyone can literally work and live anywhere. Some of these people are becoming digital nomads who work while traveling the world. Others just enjoy the liberty of being able to earn a living on their terms.
Problem is, taking the plunge can be scary. A lot of people have an idea but they don’t know what to do or where to start. Or maybe they are already freelancing but they want to figure out how to turn their work into a more sustainable business?

I want to help these people make it happen.
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An open letter rooftop hello from my office for the day in Seoul. #seoul #jongno #digitalnomad #nomad #remoteoffice #asia #travelgram #southkorea #korea #coffeeshop #workfromanywhere #office

A video posted by laurenproctor32 (@laurenproctor32) on Sep 11, 2015 at 3:39am PDT

I realize today that we don’t have much time. Time to look at the mountains, to smell home cooked food as it wafts down the block to where we’re sitting. Time to let things sink in or to feel everything. These moments will be gone quickly and all that will be left are the people and things we felt them for.

I’m sitting on the rooftop of a fourth story coffeeshop with big open windows. It feels like I’m in a Jeep Wrangler with the doors and top popped off. All those extra parts (the sides of the car and the roof) are off somewhere sitting in someone’s garage. There’s structure around me but for the most part I feel free from the typical confines of buildings. Covered but not, like the outdoor-acceptable version of naked on the go.
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Coordinates

Home sweet home, editing a content marketing piece completed by my extraordinary new employee, Dor. It rained today and I celebrated with a run along the East River trail. Even though I live alone I still yearn for these jogs of solitude. Nothing beats the experience of bounding down one side of Manhattan (skipping and singing and hollering), surrounded only by tall buildings where people are hidden away to stay dry.

I took a quick detour to slip and slide on a turf field today. If you caught me between conference calls you would have found me soaked through and dripping, diving headfirst with abandon and sailing across the turf with a huge grin smeared across my face.

Meandering Thoughts

The Future of Music Revenue Models
There’s something bubbling in the music industry, and I think Beyonce, Jay Z and Kanye are closest to what’s next. 
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They said winter was coming and we said let’s party.*

Ready to add a little extra sparkle to your 2016? Join me and some of my most treasured found-family/friends/loved ones at Patrón on Ice. The evening of Thursday February 4, 2016 will commence with ice skating at the rink just a couple minutes away from my house.

After we’ve all showcased our finest besti squats for our besties we’ll head home together for hot chocolate, hot toddies, warm winter foods and a very extra special series of flavor toasted marshmallows.

We can’t guarantee it will be the best night of your life, but we can most certainly guarantee a hearty belly laugh or five. Be there. There’s literally no better way to spend your night.

Check out the official event page and RSVP today.

*Because, you know, if anyone can battle the white walkers it’s my friends/found-family/loved ones.

0.0 Coordinates.

Back from another run on the East River Trail, drinking coconut milk and eating fried tortilla neons* of two varieties. A main entree (or plato fuerte) of Justin’s almond butter and jam spread elegantly over a lightly crisped tortilla followed by nutella and cayenne pepper roasted marshmallows atop a lightly carmelized/sugar-fried tortilla for dessert. If there ever was a non-Mexican meal that represented me, this might be it.

* Neons are crackers (or cracker-like things) with two or more toppings on them. For example, Breton crackers with fig jam and feta cheese or Wheat Thins with apple slices and smoked gouda. My mom invented this definition of Neons and so even the mention of them makes me feel special. You know, like the President’s coming to dinner.

1.0 Rattling Around in my Head

1.1 Cleanly
I tried Cleanly this week and I’m still deciding whether it should be a part of my regular routine. In case you haven’t heard, Cleanly is pick up and drop off laundry services that you can order from a streamlined and beautifully designed app experience. Another one of those services that lets people pay other people to do the things people’s parents once did for them.

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