Category: Marketing

Apple is Ending Email Open Rates. I Argue It’s a Good Thing

Apple recently announced Mail Privacy Protection which threatens to take away marketers’ data on email open rates.  The update will hit when people update their phones to iOS 15 this Fall. Much like the iOS 14 update that wrecked Facebook tracking, iPhone users will have the option to opt in or out of email tracking.  Here’s how… Continue reading Apple is Ending Email Open Rates. I Argue It’s a Good Thing

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