Celebrating the Moment

Experiential goods, on the other hand, are fleeting, and therefore more valuable in proportion to their cost to the consumer.

Also, in an age where physical objects are relatively abundant, experiences seem even more worthwhile in comparison.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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