Consumed – Even Bullets Get Branded –

On some level, all stories of successful brands resemble one another: the competitors in some category of good or service seem interchangeable until one of them, often a newcomer, dreams up some way of standing out from the crowd. O.K., maybe it’s not always that simple, but differentiating one choice partly by way of advertising, packaging and other image-enhancing strategies has long been a way of persuading shoppers to reconsider what they had previously seen as a mere commodity. Even, it turns out, bullet shoppers.

More insight from Rob Walker.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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