Digital & Social Media Statistics – February 2012

As I complete the second edition of monthly social media statistics I’m realizing the speed of statistics lags behind the real time web. As a result, the February 2012 statistics are almost always January related, if not even more delayed. I don’t see any way around this, but if you do give me a holler. Otherwise I’ll keep on trucking with our monthly edition of statistics.

Social Networking

  • Every second 700 Facebook posts are published and 150 pounds of candy are consumed.
  • The average Facebook user’s engagement jumped 32 percent this year and now the social networking site accounts for 7 of the average internet user’s 36 hours spent online each month.
  • The U.S. online video audience cracked 100 million in December, 43 percent higher than one year ago. The number of video streams grew as fast, rising 44 percent to 43.5 billion in December.
  • People over the age of 55 are the fastest growing group joining Facebook, according to research from Nielsen – and a survey by Kantar Media’s TGI MobiLens claims that people over 50 are more likely to use social networks on their mobiles than people under 30.
  • There are now over 2.8 billion social media profiles, representing around half of all internet users worldwide.
  • China is the most socially-engaged market in the world, with 84% of Internet users contributing at least once a month to either social networking, blogging, video-uploading, photo-sharing, microblogging or forums – they are followed by Russia, Brazil and India.
  • Twitter is growing at a rate of 11 accounts per second.
  • Pinterest has attracted an average of 3 pins per user, the average The Fancy user has 66.8 fancies (aka Pinterest’s version of pins). Still, The Fancy’s 250,000 member user base pales in comparison to Pinterest’s user base of 11,000,000.


  • U.S. web users averaged record-high 36 hours online in January.
    • Unsurprisingly, tax-related sites saw the most significant jump in traffic, but the career and travel-related categories also did extremely well.
    • Google, Microsoft sites, and Yahoo topped the net in total users, followed closely by and the Amazon sites.

      Every 60 Seconds in Social Media

      60 Seconds Social Media

      Can’t get enough tantalizing statistics? You can grab another dose with the January edition of digital and social media stats right here.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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