Experiential Marketing and NYC’s 10-second Rule

Leave your chairs on the streets of NYC and GPS track where they end up. Ask the people who took them to share their opinions and then call the whole thing marketing. Really a brilliant experiential marketing strategy for a furniture company. Blu Dot, I commend you.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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