Leave your chairs on the streets of NYC and GPS track where they end up. Ask the people who took them to share their opinions and then call the whole thing marketing. Really a brilliant experiential marketing strategy for a furniture company. Blu Dot, I commend you.
For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result