via mashable.com
NYPL contacted Improv Everywhere to draw attention to their budget cut plight and the troop responded by recreating the intro to Ghostbusters in the Rose Main Reading Room. Tourists were more taken by the scene than locals (big surprise), but what’s most amazing to me is the fact that an old world standby like the vanguard library system would experiment with the newest of the new in marketing messaging strategy…viral video.