NYPL contacted Improv Everywhere to draw attention to their budget cut plight and the troop responded by recreating the intro to Ghostbusters in the Rose Main Reading Room. Tourists were more taken by the scene than locals (big surprise), but what’s most amazing to me is the fact that an old world standby like the vanguard library system would experiment with the newest of the new in marketing messaging strategy…viral video.
For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result