NYPL contacted Improv Everywhere to draw attention to their budget cut plight and the troop responded by recreating the intro to Ghostbusters in the Rose Main Reading Room. Tourists were more taken by the scene than locals (big surprise), but what’s most amazing to me is the fact that an old world standby like the vanguard library system would experiment with the newest of the new in marketing messaging strategy…viral video.

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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