Want to go social but aren’t sure where to tout your product? A recent Ad Age/Ipsos Observer survey of digital-media habits might be able to help. When 1,000 U.S. consumers were asked where they prefer to receive communications from marketers, a resounding 41 percent said Facebook.
User like counts indicating three quarters of Facebook users have liked a brand (more than a third have liked six or more) corroborate this finding, but giving the people what they want is a bit trickier. More than half of survey takers said they want coupons on Facebook while others seek improved customer service (42%), games or entertainment, and company news (22%).
Use Consumer Preferences to Your Advantage
The consumer’s clear preference for Facebook makes it a compelling platform for marketing communications, but with so many users wanting discounts, how can brands give the people what they want without breaking the bank?
The answer is to bait users with an attractive fan exclusive offer and then keep them engaged with strong content. Compelling posts about product features are notorious for creating strong engagement (therefore boosting a brand’s visibility on the platform), as are album updates and simple, to the point questions.
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