For Brand Communication, Consumers Choose Facebook

For Brand Communication, Consumers Choose Facebook

Want to go social but aren’t sure where to tout your product?  A recent Ad Age/Ipsos Observer survey of digital-media habits might be able to help.  When 1,000 U.S. consumers were asked where they prefer to receive communications from marketers, a resounding 41 percent said Facebook.
User like counts indicating three quarters of Facebook users have liked a brand (more than a third have liked six or more) corroborate this finding, but giving the people what they want is a bit trickier.  More than half of survey takers said they want coupons on Facebook while others seek improved customer service (42%), games or entertainment, and company news (22%).

Use Consumer Preferences to Your Advantage

The consumer’s clear preference for Facebook makes it a compelling platform for marketing communications, but with so many users wanting discounts, how can brands give the people what they want without breaking the bank?

The answer is to bait users with an attractive fan exclusive offer and then keep them engaged with strong content. Compelling posts about product features are notorious for creating strong engagement (therefore boosting a brand’s visibility on the platform), as are album updates and simple, to the point questions.

Want to learn more about increasing visibility for your brand and across social properties? Sign up for the free 20 part Social Media Strategy course.


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents

On Key

Related Posts

Cartoon guy contemplating the future

The Future of Venture Capital: Two Potential Directions

For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result

Bartender at American Bar

World’s 50 Best Bars of 2019

Most people would say it’s near impossible to pick favorites, but every year 500 experts from around the globe choose the top bars in the world. Their choices become the industry-revered rating that is The World’s 50 Best Bars. The ranking, which actually publishes the 100 top bars internationally (instead