This data isn’t surprising, but it comes out at the same time as research saying that daily app usage surpasses web usage on smartphones. These two data sets together tell us that our smartphones are becoming leisure devices whereas time spent online is more utilitarian in nature.
People are spending more time launching animation birds than the time it takes to look up the location of a restaurant, and with improvements in connection speeds and mobile web development, looking up that restaurant doesn’t take as long as it used to. Apps may have surpassed the web on mobile, but this doesn’t mean every brand should go rushing out to develop an app (especially not before they have a mobile optimized website.
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