Great time for US consumers: America is on sale – Yahoo! Finance

What’s happening now has been building for years. Wal-Mart Stores Inc. introduced “every-day low prices” many years ago. Amazon.com redefined the idea of bargain prices during the late 1990s when it helped introduce online shopping. After the 2001 recession, automakers introduced zero-percent financing to boost sales. McDonald’s “Dollar Meals” made fast food even cheaper.

An interesting article on the emergence of discount shopping and a new morality of consumerism.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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