Hermès and Gucci Use Sponsorships to Demonstrate Constant Authenticity in Brand Image

Yet the heart of the sponsorships is not commerce but the soul of the brands.

Hermès and Gucci expand on their brand stories in the equestrian world.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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