How Nonsense Sharpens the Intellect – NYTimes.com

Great article in the New York Times about how evaluating anomalies increases activity in the ventral part of the anterior cingulate cortex, where a lot of problem solving takes place:

 

…Still, the new research supports what many experimental artists, habitual travelers and other novel seekers have always insisted: at least some of the time, disorientation begets creative thinking.

 

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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