How to Make a Successful Marketing Video Presentation: 5 Must-Know Tips for the Presenter

The following is a guest post from Sam, a contributing writer for the conversion optimization service Invesp, a company that helps people identify ways to improve their site in order to facilitate more completed sales.

Creating an effective marketing presentation, especially on video, doesn’t have to be a difficult task. By following a handful of guidelines, you can easily develop the video presentation skills necessary in making a marketing tool that is focused and powerful; one that would leave your audience in awe.

Tip #1: Stay Focused on the Subject

There is a need to emphasize the word “focused” as this is needed in delivering your message to audiences online. After all, how many video presentations have you seen or heard where you wished the speaker would “get to the point” already? Keep in mind that most of the video presentations that flopped didn’t know how to drive straight to the point, hence, it is important to establish rapport with your customer from the first second of your presentation.

Tip #2: Take a Careful Look at Your Video Content

No matter how great the graphics were, if the content fails to prove its point, then the whole video is a guaranteed failure. At the end, it’s all about the content, so make sure that the video contains everything that needs to be presented in the most compelling way possible.

Tip #3: Take the Time to Develop the Video Presentation

A video presentation, especially one that is geared to market a product or service, needs a lot of commitment from its maker. As soon as the camera is in your hands, just point and shoot, then edit later. Don’t worry about the physical and technical details for now because these will hamper you from shooting a smooth-flowing video. So don’t worry about your wrinkles and the apps that you’ll use in editing the video. Chasing after the most perfect image can be hard work but it is achievable, so for now, just keep shooting.

Tip #4: Now It Is Time to Edit

Schedule the right time to sit down and finally edit your marketing video. If you don’t have the right technical skills, hire a video expert. Don’t do it all by yourself. Remember that this video will make or break your presentation so ask for opinions from the professionals.

If your video needs improvement, then have the humility to accept this and edit your marketing video.

Tip #5: Showing the Video

So you’re not used to presenting videos, then why don’t you attend a video presentation class? This way, you will have the confidence to stand in front of a number of people and present a powerful marketing tool. The video isn’t the only thing the audience needs to watch, there’s also you. You are the presenter so you must also have the skills to present the magnificent marketing video that they’re about to witness. The chief points that you should be aware of are these:

• Your body language – stand tall and confidently to deliver the key points of your speech. Move with purpose and then stop to make a point. You can then deliver the next point. Focus on purposeful gestures as you highlight the key ideas of your presentation.

• Your speech – speak with a well-modulated voice. Don’t whisper but don’t shout either. Pacing is also important, so practice timing to get the best out of your presentation.

• The delivery on the presentation itself – take your performance to the next level. Don’t be content with good enough, be the best. To achieve this, you must practice many times before the actual presentation.

Remember these 5 tips and you should be able to elicit a deafening applause from your audience, and yes, you will surely be able to effectively promote the product or service that you’re selling.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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