How to Monitor Your Website’s Uptime

Website uptime monitoring has become a subject in almost every website maintenance article on the web, and rightfully so since it truly is a significant part of successfully maintaining a website. Most times, webmasters will find problems in one of their sites as it experiences downtime.
A downtime is the duration that a website is inaccessible to traffic and does not perform what it should to earn profits for on online business. Therefore, a downtime is synonymous to a profit loss. Meanwhile, it is the duty of a webmaster to ensure that all his sites are up and running, performing as they should and earning profits for the business. The only thing about having multiple sites is that it is impossible to monitor them without employing external help.

Websites typically experience downtime due to server congestion, erroneous scripts and other factors such as power outages, server breakdowns and bugs. Ensuring that all your websites are running is imperative to a successful online business. Although web hosting service providers will promise 99.9% uptime to customers, more often than not, this guarantee is doomed to fail.

While some web hosts will offer website monitoring alongside their hosting services, it is better for you to employ an external monitoring service to ensure that you are getting on-time alerts regarding downtime and other problems in your website.

To monitor your website, it is best to employ a reputable and dependable monitoring service provider. There are also website monitoring tools that you can use to ensure that you remain in control of your website, no matter the size of your site. Either way, you will be able to keep an eye on your websites with both options.

Whilst employing a tool or provider to monitor website uptime, you will be able to get good benefits. First, you will have more time for yourself, family and for the website’s business aspect. You don’t have to stare at your monitor for hours on end just to see if any of your sites is down, performing badly or having technical issues. With an external monitoring provider, you will immediately get notified of any problems occur through SMS or email. Complete performance reports will also be at your disposal, with reports regarding uptime, downtime, server errors and other technical problems that affect your website’s performance.

When choosing the provider to monitor your websites, be mindful of less than competent providers that proliferate around the internet. Make sure that you choose only reputable ones, with positive backgrounds and track record to prove their claims. Also, stick to your budget when getting such services. At first, you can avail of the free trials to get a feel of each provider. Only pay for a plan once you make an informed decision.

Website uptime monitoring is a task that is best delegated to others so that webmasters can focus on their lives and the business aspect of running a website. Once these are achieved, a website will be a success and you will be able to keep your traffic and earn profits.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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