Infographic: e-Commerce Shops Ship Free or Peril

Online retail spend is expected to reach $300 billion in the U.S. alone by 2015, but how can you make sure your e-commerce store reaps the benefits of this fast growth? Offer a good product, market it well, optimize your store, and then follow up with free shipping.
“A free shipping offer that saves a customer $6.99 is more appealing to many than a discount that cuts the purchase price by $10,” says Wharton School of Business Professor David Bell. In other words, free shipping creates a perceived value that far outweighs the cost to the shop owner. Free shipping also increases average order size and reduces shopping cart abandonment.

Today nearly half of all retailers are offering free shipping, but these kinds of numbers prove that free shipping is moving away from a “point of difference” benefit to become part of the built in cost of running an e-commerce shop that hosts tangible goods.

Free Shipping Infographic

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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