When it comes to social media adoption small businesses haven’t caught up with Fortune 100 companies, but the gap is closing quickly. Small business social media adoption doubled between 2009 and 2010 and today 61% of small business owners are using social channels to attract new customers.
The demand for social media experts trails only behind the small business owner’s desire for a book keeper, and rightfully so. When companies build a social media presence they shape conversations about their brand, increase inbound traffic to their site, and build credibility and trust with their current and potential customers.
More than half of businesses present on Facebook, Linkedin and Twitter were given fan recommendations on their respective channels, not to mention the innovation halo associated with social media marketing.
The infographic below shares a few statistics about social media participation, but here’s what struck me most. Even though 61 percent small business social adoption can’t quite stack up to the 79 percent of Fortune 100 companies leveraging social media, small businesses are proving that their ability to pivot across social channels gives them an edge over the behemoths.
Almost half of small businesses claim to have connected with customers on social platforms, but only 28% of large companies can claim the same success. Here’s to punching above your weight class with an agile social presence built to connect.