Small businesses play a critical role in today’s economy, so studying the reasons for their success or failure is extremely important. Here’s a breakdown of the most common factors that determine whether a small business will sink or swim.
Posted by:Lauren Proctor
Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.