Internet Marketing and Social Media Statistics: April 2012

Internet Marketing and Social Media Statistics: April 2012

Oh what an April it’s been! Social media is going visual, marketers are getting settled with Facebook Timeline, and I landed an awesome new project creating a marketing platform and popularity algorithm for online video with Bedrocket Media Ventures. April was great, but I suspect May will be even better. And now onto our statistics fix for the month…

There are currently 9 million Facebook apps and 901 million Facebook users in the world. In case you don’t want to do the math yourself, that’s one in every 7.7 people in the entire world. – Source, Facebook

Facebook’s daily active users are up to 526 million (up from 372 million last year) – Source, Facebook

3.2 billion Likes and Comments are posted daily on Facebook. – Source, Facebook

Forrester released a study this month supporting evidence that Facebook fans are in fact some of a companies most valuable customers. According to the study:

  • Brand fans on Facebook are 79 percent likely to consider buying a company’s product (versus 49% for non-fans).
  • Facebook fans are also more likely to recommend your products (74 percent of fans are likely to recommend versus only 38 percent of non-fans).
  • The study also found that being a fan impacts customer values in big ways. For Best Buy, Facebook fans are 5.3 times more likely to purchase than non fans. (The next closest influence factor for increasing purchase probability was conducting purchase research, which only increases buyer influence by 1.4 times.
  • This is similar to above. Having a Wal-Mart in your area increases your likelihood to shop there 2x. If you’re a fan of Wal-Mart on Facebook though, you’re more than 4x more likely to purchase from Wal-Mart.

Research by Bain Consulting shows Apple fans are worth 90% more to the company than a regular customer ($4,400 vs $2,300), mostly because Apple fans convince a new customer to go Apple every year. ¬†This kind of fan advocacy accounts for 17 percent of all of Apple’s new customers.

Finally, in honor of the acquisition of Instagram by Facebook, I present to you a statistic on Instagram. It’s still hard to believe that after all the numbers were sorted through, Instagram made $725,000 per day in the short time it existed before the acquisition.

Instagram Infographic


More Stats!

Interested in more recent statistics? This post is part of a monthly series and you can view January, February, and March social media stats here:


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