Notes From Neil Patel’s Advanced SEO Summit 2017
Day one of Advanced SEO Summit was packed with useful tips and tricks to ranking websites in 2017 and beyond. We heard from some of the greatest minds in SEO right now, from Brian Dean to Glen Allsopp and a few more. Here are a few of the most important takeaways from the day…
Bounce Exchange Session notes: How to increase the value of SEO traffic by 200%
This session was all about creating a meaningful marketing funnel that converts visitors into customers. Your website blog and email are some of the most powerful tools in your content marketing arsenal. Here are a rules to live by this year.
- Longer the content the better
- Goal is to convert 5% to opt in to an email list. Come up with a way to get that person’s email and then work on your autoresponders. Autoresponders have to be segmented
- Try lots of different email capture tactics
- Look at your opt in rate based on the content you have. This should steer your content strategy
- Great info page – Sign up here and take a look at how they market: https://www.bouncex.
com/thinktank/
Glen Allsopp: Types of content that get the most backlinks
- Research, studies and surveys. Anytime someone wants to back up a point they will link to the data that backs up their point
- In depth interviews with people who are hard to reach and at the top of your industry or vertical (e.g. Richard Branson or Seth Godin)
- Do something new. Ask things people haven’t ever heard before.
- Twist Post – Listicles headlines are great but the actual content is usually useless. Use a listicle headline but instead of 5 tips, create 100 tips and/or go in depth like never before
- Evergreen Guides – Create something people can link back to and reference for years to come. Whether it’s a tutorial or something more in depth, make it extremely valuable and in depth
- Choose a particular aspect of your industry and cover it like nobody’s business
- The Core – Attempts to appeal to the reader’s core emotions to drive to a point that might surprise them
- Comparison Articles – Help people make smarter purchase decisions so people feel like they are winning when they go in
- e.g. Tools, buyers, purchases
- The Journey – Talk about your journey and offer behind the scenes (12 startups in 12 months – https://levels.io/12-startups-
12-months/) - Item Hype – Write about an item, add a colon, hype up the topic
- e.g. Open Source Blogging: Feel Free To Steal My Content – 1,000 backlinks, Geek to Freak: How I Gained 34 Pounds of Muscle in 4 Weeks – 6,000 backlinks)
Brian Dean – What works for SEO in 2017
Focus on Getting Long Clicks
Everything you do should be focused on getting long clicks (aka people who click on your site from the search results and then stay on the site)
Everything you do should be focused on getting long clicks (aka people who click on your site from the search results and then stay on the site)
- Create bucket brigades, aka words to bridge content and keep people reading. See backlinkko.com content for an example.
- Break up your content into shorter, more readable chunks.
- Use sub-headers or quote boxes to break up your content
- Use APP (agree, promise and preview) to structure your content.
- Agree – Put something in your content that people agree with you (Target people who are looking for specific keywords and then make them go “Yes! That’s exactly how I feel.”)
- Usually this thing is hard.
- Promise – Tell them it doesn’t have to be hard
- Preview – Talk about the nitty gritty about how you are going to help them achieve the promise
- Agree – Put something in your content that people agree with you (Target people who are looking for specific keywords and then make them go “Yes! That’s exactly how I feel.”)
- Use Google AdWords to support your initial rankings. Having two listings on the first page will increase your real estate on the page, thereby increasing your click through rate.
- When your click through rate goes up, so do your blog rankings. Then you win.
- Promise quick results. Quicker than the competition means you’re more likely to get the click
- The more thoroughly you cover a topic, the higher it tends to rank. We’re talking 2,000+ words
- Longer content also generates more shares