Midweek Social Media Reads: Facebook Ads & Flexible Content

Facebook is about to reveal a new set of ads that capitalize on social more than ever before. As E.B. Boyd puts it:

Combined, these features make two statements about where Facebook believes the future of online advertising lies–at least in its particular universe. It is saying that ads based on content, rather than messaging, have a better chance of hitting home, and that ads involving tacit endorsements from the people you know have a better chance of capturing your attention.

How do we optimize content for safe travel and excellent user experience on every screen of every size? According to A List Apart, creating future ready content is going to take collaboration on all fronts.

iPhone case maker Speck introduces a consumer driven product recommendation f-commerce presence. This turns the typical Facebook marketing process on its head because consumers are spreading the messaging, yet every touchpoint is still shoppable.

Adventures in online business models: Online health provider site MediBid is yet another case of how the internet is developing a treasure trove of new business models. The site lets patients upload their health records and request services. From there providers bid on everything from knee replacements to colonoscopies.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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