When the age of supermodels ended, great personalities lost a bit of their edge in the moneymaking world. As Wilhelmina agency President Sean Patterson puts it, models became “more interchangeable and disposable.” Now models are taking back control with social media.
With thousands of fans and followers across social media channels, models can now act as influencers to spread their work and opinons across the Internet. When models speak fans listen, so when those fans happen to be the target audience of a brand campaign or advertisement the pull is almost irresistible. Michael Flutie, of the E! show “Scouted” put it this way to the Detroit Free Press:
“If you have 10 beautiful girls, all diamonds in the rough to be the next Christy Turlington or Cindy Crawford, you have to narrow it down somehow, and you’re going to narrow it down to the four who can communicate really well digitally,” he said.
In other words, the models that can effectively act as conduits to consumers will end up with more work than those that cannot. Modeling isn’t just about headshots anymore. The new forms of artillery comes in the form of fans, followers, and influence.
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