Latest Facebook custom tab went live last week to promote L2’s Magazine Study. The custom tab is like gated and allows users to download the Think Tank’s recent study in exchange for a Facebook Like.
Go to L2’s Facebook page and Like the brand to see the functionality live and download the actual study. The researchers and creative team are truly brilliant.
There comes a time in every startup when, as a founder, you realize your business idea isn’t going to be as easy to execute as