One of the Cooler Creative Album Release Marketing Campaigns I’ve Seen

One of the Cooler Creative Album Release Marketing Campaigns I've Seen

This comes straight from a press release I received from the Editors' PR touchpoint:

Editors Hack Google Maps

To celebrate this week's release of their third studio album, In This Light And On This Evening, Editors have created a unique listening experience for their new album by appearing to 'hack' Google Street View.

The experience allows fans to use a version of Google Maps on the Editors website to travel to certain areas of London where the band have hacked in their own custom locations. The new additions consist of some gloriously moody 360 degree images, shot at night. Within each location the user will hear a track from the new album, which was inspired by the mood and magic of London at night. The images feature the band and a group of their fans performing surreal activities, which reportedly have hidden meanings relating to the songs.

The locations are normally unavailable on the regular Street View. Editors modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so fans can explore the band's atmospheric vision of London at night. To access the Map go to:

http://www.editorsofficial.com/streetview

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents

On Key

Related Posts

Cartoon guy contemplating the future

The Future of Venture Capital: Two Potential Directions

For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result

Bartender at American Bar

World’s 50 Best Bars of 2019

Most people would say it’s near impossible to pick favorites, but every year 500 experts from around the globe choose the top bars in the world. Their choices become the industry-revered rating that is The World’s 50 Best Bars. The ranking, which actually publishes the 100 top bars internationally (instead