Pinterest’s Viral Growth Started With Scrapbookers

Pinterest's Viral Growth Started With Scrapbookers


We like to think the fate of startups lives with the Silicon Valley and New York City, but apparently Pinterest’s growth was driven primarily by the Midwest scrapbookers.

An interesting analysis from comScore:

When analyzing Pinterest’s visitor base, we see that visitors from the Midwest regions are up to 102% more likely to visit Pinterest.com than the average U.S. Internet user. This is in stark contrast to East/West coast regional visitors, who are 63% less likely to visit the site. This difference is even more pronounced when analyzing “Pinterest” searchers, with Midwesterners up to 185% more likely to search for the term as opposed to the Coasters, lead by New England, which is 83% less likely than average.

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