Putting the Fun in Functional: Applying Game Mechanics to Functional Software

Amy Jo Kim reviews the psychology and system thinking behind game design.

Imagine a world where we applied these principles to our real lives in ways that allow us to thrive in everyday workplace activities.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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