Putting the Fun in Functional: Applying Game Mechanics to Functional Software

Amy Jo Kim reviews the psychology and system thinking behind game design.

Imagine a world where we applied these principles to our real lives in ways that allow us to thrive in everyday workplace activities.

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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