No one wants to be targeted; everyone wants to be recommended something.

Change the semantics of something and suddenly Big Brother has become someone both desirable and indispensable. Here’s to seeing what branding works and which attempts flail because they threaten to violate consumer privacy.

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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