Social Media Marketing and the Magic of Moving People

People can sometimes seem completely unpredictable, but if there’s one thing I know, it’s this: The Internet makes possible events we could have never imagined. Take Caine’s Arcade, for example. Pieces of cardboard create a whole new universe in East LA, and through the power of Facebook and video, young Caine is now somewhat of a celebrity.
Keep watching for the extraordinary value of the Play Pass, as well as the security measures Caine uses to protect people from forging the fun passes. Oh, and the part where Caine turns famous with a simple Facebook event. That’s pretty cool too.

I love my job.


By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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