Now that brand managers have bought into event marketing as a catalyst for getting consumers to take notice, it would be nice to have standardized measurement tools to track results with.
A standardized way to measure human experience. It is perhaps the most terrifying and beautiful ruler a person could invent. This week, it has become my obsession.
About the author:
Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more.
When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.
