Now that brand managers have bought into event marketing as a catalyst for getting consumers to take notice, it would be nice to have standardized measurement tools to track results with.
A standardized way to measure human experience. It is perhaps the most terrifying and beautiful ruler a person could invent. This week, it has become my obsession.
For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result
Most people would say it’s near impossible to pick favorites, but every year 500 experts from around the globe choose the top bars in the world. Their choices become the industry-revered rating that is The World’s 50 Best Bars. The ranking, which actually publishes the 100 top bars internationally (instead
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