The Basics of Event ROI | Event Marketer Magazine

The Basics of Event ROI | Event Marketer Magazine

Now that brand managers have bought into event marketing as a catalyst for getting consumers to take notice, it would be nice to have standardized measurement tools to track results with.

A standardized way to measure human experience. It is perhaps the most terrifying and beautiful ruler a person could invent. This week, it has become my obsession.

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