The Basics of Event ROI | Event Marketer Magazine

Now that brand managers have bought into event marketing as a catalyst for getting consumers to take notice, it would be nice to have standardized measurement tools to track results with.

via eventmarketer.com

A standardized way to measure human experience. It is perhaps the most terrifying and beautiful ruler a person could invent. This week, it has become my obsession.

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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