Think you can spin longer than anyone else? TCH Platinum created a cycling contest where cyclists with the most endurance will win Puma gear. Another brilliant instance of experiential branding? I’d say so.
For years, I’ve kept private lists of phenomenons that got me thinking and made an impact. I’ve noticed lately these scribbled thoughts are becoming part of private conversations I have online, and so I am starting an experiment. I’m going to start sharing these thoughts in my blog. The result