Think you can spin longer than anyone else? TCH Platinum created a cycling contest where cyclists with the most endurance will win Puma gear. Another brilliant instance of experiential branding? I’d say so.

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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