Think you can spin longer than anyone else? TCH Platinum created a cycling contest where cyclists with the most endurance will win Puma gear. Another brilliant instance of experiential branding? I’d say so.
By Lauren Proctor
Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more.
When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.