The Economy of Emotions

As Jane McGonigal brilliantly put it: β€œThe economy of engagement is also an economy of feelings, in which positive emotions β€” pride, curiosity, love, and feeling smart β€” are the ultimate reward for participation.”

via goonth.posterous.com
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Categorized as Marketing

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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