The Future in Luxury Brands and Social Media

Burberry Art of the Trench

Social media is about conversations, about consumers, but mostly about communities. It’s no longer enough for brands to communicate, people have to communicate with each other about your brand.

All of our current work is focused on communities, understanding the connective tissues that joins people together, and how to involve brands in their conversations – and in particular we focus on cults as an extreme version of communities – ones with the most to teach luxury brands. That’s the real future of social media

 

By Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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