Social media is about conversations, about consumers, but mostly about communities. It’s no longer enough for brands to communicate, people have to communicate with each other about your brand.
All of our current work is focused on communities, understanding the connective tissues that joins people together, and how to involve brands in their conversations – and in particular we focus on cults as an extreme version of communities – ones with the most to teach luxury brands. That’s the real future of social media
via agendainc.com