To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an ad of such genius, even Bill Hicks would be impressed.

You open up a magazine, browse as normal, flickering through the ads as you do until you come across a quite simply gorgeous blonde with blank white spaces around her naughty bits. (click on image for full size).

You frustratingly look around the ad for an explanation and read:

To complete this ad send AXE to 2345 after 9 pm.

The moment the text is received, an MMS is sent to your mobile with the rest of the ad. Placed over the page, which of course you would do, suddenly makes you and the ad feel complete. Like I said, genius.

The Incomplete Ad. (This is Genius)

I’m not so interested in texting a company in order to receive the rest of the picture of a scantily clad woman, but for a semi secret event invitation, this could be really, really cool.

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

Leave a Reply

Your email address will not be published. Required fields are marked *