The Incomplete Ad.

To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an ad of such genius, even Bill Hicks would be impressed.

You open up a magazine, browse as normal, flickering through the ads as you do until you come across a quite simply gorgeous blonde with blank white spaces around her naughty bits. (click on image for full size).

You frustratingly look around the ad for an explanation and read:

To complete this ad send AXE to 2345 after 9 pm.

The moment the text is received, an MMS is sent to your mobile with the rest of the ad. Placed over the page, which of course you would do, suddenly makes you and the ad feel complete. Like I said, genius.

The Incomplete Ad. (This is Genius)

I’m not so interested in texting a company in order to receive the rest of the picture of a scantily clad woman, but for a semi secret event invitation, this could be really, really cool.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Table of Contents

On Key

Related Posts

Bartender at American Bar

World’s 50 Best Bars of 2019

Most people would say it’s near impossible to pick favorites, but every year 500 experts from around the globe choose the top bars in the