The Seven Triggers of Fascination

The Seven Triggers of Fascination
  • – When asked how far they would go for a fascinating life, 60% of people said they’d be willing to bend their morals, standards, or loyalties.

  • – Only 9% of employees say their bosses are “extremely fascinating,” but 96% of parents say they’re fascinated by their own children.

  • – A fascinating brand can charge up to four times as much as an un-fascinating one.

  • – On average people will pay $288 per month to be the most fascinating person in the room. Five percent will pay more than $1000 per month. (Women will spend more to be fascinating than they spend on food. In fact, women will spend more to be fascinating than they spend on food and clothes combined.)

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    On Key

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