Typography in Web Design

When it comes to websites, typography can make or break everything. WE can all recognize great typography, but when it comes to creating it for our own websites the equation is a little more difficult. That’s why so we brought in web design expert Chris Pentago of Kamloops Web Design Agency to give us a glimpse of the most important typography takeaways.
Many of today’s web designers debate more over typography than any other issue. When it comes to website typography, it’s hard to nail down what works best because typographical preference is both subjective and relative to the individual website. The deciding factor for any major web-based typographical decisions in the end, come down to the client and what they want to see happen. In working with the client, any talented web designer understands that good typography accomplishes the goal of readability.

At the very least, the website visitor or user should be able easily scan, read and understand the text on the web page. But just as Internet users’ likes and dislikes are changing, the methods by which web designers engage readers with typography are changing as well. In this article, we’ll take a brief look at the current state of web design typography; it’s current trends, widely implemented best practices, and the future of web design typography.

Typography in Web Design

Where Is It Now?

For starters, the massive amount of typefaces made available for designers via typography development applications and software is staggering. In the beginning of web-based typography design, there was a limited amount typeface available to the average designer, without a massive amount of effort. Now there are wide ranges of design applications that allow designers to fully-customize the look of any given typeface. If you mix that with the seemingly unlimited customization ability through web design tools, like HTML 5 and CSS, the typography design capabilities are virtually endless. All of these tools go a long way to achieve the end-goal of text readability.

The Current State of Web Typography

Mixed Typographical Voice — One of the most recent typography style trends is directly married to type diversity. In a nutshell, this means that designers have begun mixing and matching font styles. In particular, this includes the mixing of Arial, Georgia, Trebuchet MS, and Verdana. The main downside to this is that amateur designers take to mixing and matching typefaces that don’t mix, or read very well.

Large Type

One major critique of web-based typography has been that online type has been too small for far too long. Recently, designers have sought to correct the issue by using much larger type in web page design. This is part of an effort to make web pages more readable all across the board.

Large Type in Web Design

Color Contrast

There’s a debate emerging in the design community over color contrast in textual font design. The argument is about whether or not text that is contrasted with the background color is more or less readable. Some say that a lack of contrast forces the reader to focus more on the text, and other elements of the page. Others say that without a clearly defined color contrast, web pages are unreadable, and essentially drive away web traffic.

Contrast in Web Design Typography

Best Practices

When designers discuss best practices as it relates to web typography, the discussion is one of balance. The big idea is that website typography must strike a balance of readability, functionality and aesthetics. This is what some would call the three tenets of good web design.

The Future

Vintage typography is still hip, and we are likely to see more of it in the groundbreaking websites of tomorrow. We will also see more debates as to what website readability actually is. In the end, web designers everywhere must agree that what is good for the web user is also good for the web as a whole.

Article by Kamloops Web Design Agency

About the author: Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I’m not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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