In the days when people carry their Klout scores like resume builders, just about everyone is happy to receive a quick and easy tip on how to maximize retweets. Dan Zarella practically pioneered the field of statistics-based Twitter tips and he’s well worth following.
Zarella’s latest foray into the world of maximizing Twitter performance breaks down the optimum content sharing vs @reply percentages on Twitter. According to the chart below, 60 to 80 percent of tweets should consist of link sharing.
Another 10% of your Twitter content should consist of @mentions, but if you choose to exceed that number the number of times people RT you will decrease.