In the days when people carry their Klout scores like resume builders, just about everyone is happy to receive a quick and easy tip on how to maximize retweets. Dan Zarella practically pioneered the field of statistics-based Twitter tips and he’s well worth following.

Zarella’s latest foray into the world of maximizing Twitter performance breaks down the optimum content sharing vs @reply percentages on Twitter. According to the chart below, 60 to 80 percent of tweets should consist of link sharing.

Another 10% of your Twitter content should consist of @mentions, but if you choose to exceed that number the number of times people RT you will decrease.

Twitter Mentions and Retweets

Posted by:Lauren Proctor

Entrepreneur with ten years of experience running a digital marketing agency out of New York City. I work with startups and brands such as Virgin Airlines, L2 Inc (Gartner), American Express, Fabletics, LOFT, and more. When I'm not helping companies increase their audience and revenues, I love to travel, sail, and read. I also moonlight as a bartender at a classic cocktail bar.

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